# Johnson Strategic Advisory

> Fractional CFO services for U.S. and Latin American startups. Investor-ready financial models, raise-ready systems, burn rate and runway analysis, and bilingual senior-level financial leadership. Operated by Bryan J. Johnson, a serial-founder-turned-strategic-advisor with engagements across SaaS, marketplaces, healthtech, and cross-border operations.

The site is bilingual (English at the root, Spanish at `/es/`). All public pages are static HTML. Two interactive tools (CFO Toolkit and Raise-Ready Scorecard) work offline after first visit via a service worker.

## About

- [Home (English)](https://johnsonstrategic.io/): Overview, services, founder, contact, FAQ
- [Home (Spanish / Inicio)](https://johnsonstrategic.io/es/): Spanish-language version of the homepage
- [Founder profile](https://johnsonstrategic.io/#why-us): Bryan J. Johnson — founder, principal advisor
- [LinkedIn — Bryan J. Johnson](https://www.linkedin.com/in/bryanjohnsoncfo): Professional profile and posts
- [LinkedIn — Johnson Strategic Advisory](https://www.linkedin.com/company/johnson-strategic-advisory): Company page

## Services

Every service has a dedicated landing page in both English and Spanish.

- **Fractional CFO Plans** — [EN](https://johnsonstrategic.io/services/fractional-cfo/) · [ES](https://johnsonstrategic.io/es/services/fractional-cfo/): Monthly fractional CFO engagements with flat-rate pricing. Half-time ($15K/mo) and full-time ($30K/mo) flat retainers. Audience: Seed through Series C.
- **Bilingual CFO for U.S.↔LATAM Startups** — [EN](https://johnsonstrategic.io/services/bilingual-cfo-latam/) · [ES](https://johnsonstrategic.io/es/services/bilingual-cfo-latam/): The flagship cross-border engagement — one principal-level bilingual (English/Spanish) CFO covering both U.S. and Mexico operations: dual-entity structures, SAT compliance, transfer pricing, U.S. raise support. Same flat rates as Fractional CFO Plans ($15K/$30K monthly); no bilingual premium.
- **LATAM Market Entry** — [EN](https://johnsonstrategic.io/services/latam-market-entry/) · [ES](https://johnsonstrategic.io/es/services/latam-market-entry/): Cross-border finance setup for U.S. companies expanding into Mexico, Colombia, Argentina, Chile, Brazil. Run through our CDMX offices. Single-country $20K-$30K; multi-country $38K-$50K.
- **U.S. Market Entry** — [EN](https://johnsonstrategic.io/services/us-market-entry/) · [ES](https://johnsonstrategic.io/es/services/us-market-entry/): Foreign nationals and Latin American companies launching in the United States. Delaware C-Corp, EIN, U.S. banking, tax compliance, Stripe setup. Standard $13K-$19K; with visa coordination $25K-$38K.
- **Raise-Ready Sprint** — [EN](https://johnsonstrategic.io/services/raise-ready-sprint/) · [ES](https://johnsonstrategic.io/es/services/raise-ready-sprint/): Fixed-scope project to prepare a startup for a fundraise. Custom model, scenario planning, cap table cleanup, data room setup, pitch finance support. $14K flat fee, 8-10 weeks.
- **Lean Finance Stack Setup** — [EN](https://johnsonstrategic.io/services/lean-finance-stack/) · [ES](https://johnsonstrategic.io/es/services/lean-finance-stack/): QuickBooks/Xero, Ramp/Gusto, ROAS/CAC/burn dashboards, finance SOPs. One-time setup. $6.5K flat fee, 4-6 weeks. Audience: pre-revenue to ~$1M ARR.
- **Scale-Ready Reporting Partner** — [EN](https://johnsonstrategic.io/services/scale-ready-reporting/) · [ES](https://johnsonstrategic.io/es/services/scale-ready-reporting/): Weekly performance reports, channel-level P&Ls, live dashboards, investor update support. $4.5K-$9K/month. Audience: funded teams post-Series A.

## Free Tools

- [CFO Toolkit (English)](https://johnsonstrategic.io/toolkit/): Free interactive calculators — burn rate, runway, burn multiple, break-even, unit economics, cash flow. No signup. PDF export.
- [CFO Toolkit (Spanish)](https://johnsonstrategic.io/es/toolkit/): Same toolkit, fully translated for LATAM users.
- [Raise-Ready Scorecard (English)](https://johnsonstrategic.io/scorecard/): 4-minute self-assessment for Series A readiness across 6 dimensions (traction, financials, market, team, fundraising mechanics, timing). Stage-weighted scoring.
- [Raise-Ready Scorecard (Spanish)](https://johnsonstrategic.io/es/scorecard/): Same scorecard, fully translated.

## Blog — The Brief

Field notes from a fractional CFO on strategic finance, fundraising, and operating decisions.

- [Blog index (English)](https://johnsonstrategic.io/blog/): All posts, sorted reverse chronological
- [Blog index (Spanish)](https://johnsonstrategic.io/es/blog/): Spanish post archive
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- [What a Fractional CFO Actually Does in Month 1](https://johnsonstrategic.io/blog/fractional-cfo-month-one/): The 14 specific deliverables a real fractional CFO ships in the first 30 days. If yours can not show you 10 of them by day 30, you hired the wrong person.
- [Burn Multiple Benchmarks for Series A SaaS in 2026](https://johnsonstrategic.io/blog/burn-multiple-benchmarks-series-a-saas/): What burn multiple gets a Series A funded in 2026 (<1.5), what doesn't (>2.0), the 3 inputs founders calculate wrong, and 5 levers to fix it in 90 days.
- [Bookkeeper vs Controller vs Fractional CFO: Who to Hire When](https://johnsonstrategic.io/blog/bookkeeper-vs-controller-vs-fractional-cfo/): A bookkeeper, a controller, and a fractional CFO solve three different problems at three price points. Hire out of order and you burn $50K to $150K.
- [Why Your Startup Runway Calculation Is Probably Wrong](https://johnsonstrategic.io/blog/startup-runway-calculation/): Most startup runway numbers are off by 2-4 months. Trailing burn, lumpy timing, and gross-vs-net confusion. The cleaner method, from a fractional CFO.
- [Why Most Founders Hire a Fractional CFO Too Early](https://johnsonstrategic.io/blog/controller-vs-fractional-cfo/): $8K/month fractional CFO or $2,900/month controller? Most founders pick wrong — that's $4,700 a month wasted. How to choose the right finance hire.
- [Welcome to The Brief — Notes from a Fractional CFO](https://johnsonstrategic.io/blog/welcome-to-the-brief/): Notes from a fractional CFO at Johnson Strategic Advisory. Strategic finance, fundraising, and operating posts for U.S. and LATAM startup founders.
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- [RSS feed](https://johnsonstrategic.io/blog/rss.xml): Subscribe via RSS

## Contact

- Email: info@johnsonstrategic.io
- Phone: +1-646-490-1625
- Mailing address: 2248 Broadway #2052, New York, NY 10024
- Book a discovery call: linked from the homepage contact section (Calendly)

## Legal

- [Privacy Policy](https://johnsonstrategic.io/privacy-policy.html) ([Spanish](https://johnsonstrategic.io/es/privacy-policy.html))
- [Terms and Conditions](https://johnsonstrategic.io/terms-and-conditions.html) ([Spanish](https://johnsonstrategic.io/es/terms-and-conditions.html))
- [Accessibility Statement](https://johnsonstrategic.io/accessibility.html) ([Spanish](https://johnsonstrategic.io/es/accessibility.html))

## About Johnson Strategic Advisory LLC

Johnson Strategic Advisory LLC is a U.S.-organized limited liability company. Governing law, jurisdiction, and venue are disclosed in the Terms & Conditions (https://johnsonstrategic.io/terms-and-conditions.html). The firm serves clients nationally and across Latin America with offices in New York and Mexico City; all engagements are bilingual.

## Optional

- [Sitemap index](https://johnsonstrategic.io/sitemap_index.xml): Pointer to per-locale sitemaps
- [English sitemap](https://johnsonstrategic.io/sitemap-en.xml): All English URLs with image extension
- [Spanish sitemap](https://johnsonstrategic.io/sitemap-es.xml): All Spanish URLs with image extension
- [robots.txt](https://johnsonstrategic.io/robots.txt): Crawler directives — all major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.) explicitly allowed