The Brief — Johnson Strategic Advisory

What a Fractional CFO Actually Does in Month 1

noreply@johnsonstrategic.io (Bryan Johnson) — Mon, 08 Jun 2026 00:00:00 GMT

The 14 specific deliverables a real fractional CFO ships in the first 30 days. If yours can not show you 10 of them by day 30, you hired the wrong person.

Burn Multiple Benchmarks for Series A SaaS in 2026

noreply@johnsonstrategic.io (Bryan Johnson) — Mon, 01 Jun 2026 00:00:00 GMT

What burn multiple gets a Series A funded in 2026 (<1.5), what doesn't (>2.0), the 3 inputs founders calculate wrong, and 5 levers to fix it in 90 days.

Bookkeeper vs Controller vs Fractional CFO: Who to Hire When

noreply@johnsonstrategic.io (Bryan Johnson) — Mon, 25 May 2026 00:00:00 GMT

A bookkeeper, a controller, and a fractional CFO solve three different problems at three price points. Hire out of order and you burn $50K to $150K.

Why Your Startup Runway Calculation Is Probably Wrong

noreply@johnsonstrategic.io (Bryan Johnson) — Mon, 18 May 2026 00:00:00 GMT

Most startup runway numbers are off by 2-4 months. Trailing burn, lumpy timing, and gross-vs-net confusion. The cleaner method, from a fractional CFO.

Why Most Founders Hire a Fractional CFO Too Early

noreply@johnsonstrategic.io (Bryan Johnson) — Sat, 09 May 2026 00:00:00 GMT

$8K/month fractional CFO or $2,900/month controller? Most founders pick wrong — that's $4,700 a month wasted. How to choose the right finance hire.

Welcome to The Brief — Notes from a Fractional CFO

noreply@johnsonstrategic.io (Bryan Johnson) — Fri, 08 May 2026 00:00:00 GMT

Notes from a fractional CFO at Johnson Strategic Advisory. Strategic finance, fundraising, and operating posts for U.S. and LATAM startup founders.